In its early days, Amazon’s “philosophy about profitability was: focus on the long term, understand the business model… and don’t be afraid of building for the future,” Jennifer Cast, vice president of specialty recruiting at Amazon, told FRONTLINE.
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This excerpt is from an interview conducted for FRONTLINE’s documentary “Amazon Empire,” which examines how founder and CEO Jeff Bezos turned Amazon into a business empire that is unprecedented in the history of American capitalism.
For the full story, watch "Amazon Empire: The Rise and Reign of Jeff Bezos" starting Tuesday, Feb. 18 at 9/8c on PBS and online: https://to.pbs.org/2SH9uSj
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Funding for FRONTLINE is provided through the support of PBS viewers and by the Corporation for Public Broadcasting. Major funding for FRONTLINE is provided by the John D. and Catherine T. MacArthur Foundation and the Ford Foundation. Additional funding is provided by the Abrams Foundation, the Park Foundation, The John and Helen Glessner Family Trust, the Heising-Simons Foundation, and the FRONTLINE Journalism Fund with major support from Jon and Jo Ann Hagler on behalf of the Jon L. Hagler Foundation.